Cataloging Critiques: What Great Pods Can Teach Higher Ed Podcasters

How Great Pods is transforming podcast discovery with critic-driven reviews and smarter categorization.

Imran Ahmed—better known as “Captain Ron”—founder of Great Pods, a platform dubbed the “Rotten Tomatoes for podcasts,” joins Neil and Jen to unpack how curated, critic-led reviews are reshaping podcast discovery. Imran shares his journey from college radio to startup founder, revealing the inspiration behind Great Pods and the importance of trust, transparency, and accurate genre tagging. The conversation dives into how higher education podcasters can better position their shows, improve discoverability, and benefit from tools like Great Pods to reach wider audiences. Whether you’re new to podcasting or looking to grow your show, this episode offers thoughtful strategies for building visibility and credibility.

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Chapters:

  • (00:00) - Introduction
  • (04:29) - Building for Trust and Transparency
  • (08:18) - The Business Behind Great Pods
  • (09:15) - Rewriting the Rules of Podcast Categorization
  • (12:06) - SEO Tips for Podcasters
  • (13:32) - The Categorization Challenge for Higher Ed Podcasts
  • (17:13) - What Makes a Great (or Bad) Review
  • (18:42) - Protecting Against User Bombing
  • (22:26) - Why Higher Ed Podcasters Should Join Great Pods
  • (24:30) - Creating New Genre Possibilities
  • (25:36) - How to Become a Podcast Critic
  • (30:22) - Tapping into Campus Resources for Podcast Growth
  • (32:20) - Conclusion

Creators and Guests

Jennifer-Lee
Host
Jennifer-Lee
Co-host and editor of HAVAN's podcast Measure Twice Cut Once/ Traffic Helicopter Reporter/Social Media & Marketing Manager for Euro Canadian
Imran Ahmed
Guest
Imran Ahmed
Founder of Great Pods | Podcast Content Discovery
Cataloging Critiques: What Great Pods Can Teach Higher Ed Podcasters
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