Using Academic Research to Make Sense of the News Cycle
How can a podcast use academic research to help us make sense of today’s news?
Neil and Jen talk with Gemma Ware, head of audio at The Conversation UK and host/co-producer of The Conversation Weekly, about how the show brings academic expertise into the news cycle through narrative-produced audio. Gemma shares how The Conversation pairs academic rigour with journalistic flair, helping researchers explain complex ideas in a way that’s clear, accessible, and useful for a general audience.
The conversation also digs into the craft behind the show: structuring episodes around the question “How did we get here?”, working with academics on mic, sustaining a weekly production schedule, and thinking strategically about multimedia, video, and discoverability. It’s a thoughtful look at how higher ed podcasters can translate expertise into stories that help listeners better understand the world around them.
Episode Links:
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Chapters:
- (00:00) - Introduction
- (04:05) - What is The Conversation?
- (05:51) - The Editing Process
- (07:13) - From The Anthill to The Conversation Weekly
- (11:14) - The “How did we get here?” structure
- (13:27) - Turning current affairs into academic storytelling
- (15:18) - Sustaining a weekly podcast
- (16:43) - Helping academics communicate clearly
- (20:04) - Building a global audio network
- (22:18) - Podcasting, multimedia, and discoverability
- (28:25) - Leaning into niche expertise
- (31:02) - How long should the story be?
- (31:51) - Closing reflections
- (32:39) - Conclusion
Join us at Higher Ed Pod Con in Cleveland, OH, July 16 - 17 2026
Sign up by May 29 for Early Bird Pricing
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Creators and Guests
Host
Jennifer-Lee
Co-host and editor of HAVAN's podcast Measure Twice Cut Once/ Traffic Helicopter Reporter/Social Media & Marketing Manager for Euro Canadian
