Using Academic Research to Make Sense of the News Cycle

How can a podcast use academic research to help us make sense of today’s news?

Neil and Jen talk with Gemma Ware, head of audio at The Conversation UK and host/co-producer of The Conversation Weekly, about how the show brings academic expertise into the news cycle through narrative-produced audio. Gemma shares how The Conversation pairs academic rigour with journalistic flair, helping researchers explain complex ideas in a way that’s clear, accessible, and useful for a general audience.

The conversation also digs into the craft behind the show: structuring episodes around the question “How did we get here?”, working with academics on mic, sustaining a weekly production schedule, and thinking strategically about multimedia, video, and discoverability. It’s a thoughtful look at how higher ed podcasters can translate expertise into stories that help listeners better understand the world around them.

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Chapters:
  • (00:00) - Introduction
  • (04:05) - What is The Conversation?
  • (05:51) - The Editing Process
  • (07:13) - From The Anthill to The Conversation Weekly
  • (11:14) - The “How did we get here?” structure
  • (13:27) - Turning current affairs into academic storytelling
  • (15:18) - Sustaining a weekly podcast
  • (16:43) - Helping academics communicate clearly
  • (20:04) - Building a global audio network
  • (22:18) - Podcasting, multimedia, and discoverability
  • (28:25) - Leaning into niche expertise
  • (31:02) - How long should the story be?
  • (31:51) - Closing reflections
  • (32:39) - Conclusion

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Creators and Guests

Jennifer-Lee
Host
Jennifer-Lee
Co-host and editor of HAVAN's podcast Measure Twice Cut Once/ Traffic Helicopter Reporter/Social Media & Marketing Manager for Euro Canadian
Using Academic Research to Make Sense of the News Cycle
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